Suburban Domains
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F.A.Q.'s

1. What exactly is a domain name?.
2. What is a SUBURBAN domain name?.
3. What makes your SUBURBAN domain names so powerful?.
4. Why should I use your advertising service, if I am already advertising on the internet?.
5. How do your prices compare to a typical directory service?.
6. What if my business already has a website or a brand name?.
7. Can I subscribe to more than one domain name?.
8. Should I consider subscribing to domain names that target different suburbs?.
9. Can I reserve a domain name until I am ready to subscribe?.
10. Can I purchase a Suburban Domains® domain name?.
11. Can I pay for my subscription by instalments?.
12. Am I locked into a contract?.
13. What can I customise on the FREE website?.
14. What does it cost to make changes to the FREE website?.
15. How do I make changes to the FREE website?.
16. What’s the best way to promote a SUBURBAN domain name?.
17. Is there any way of tracking the performance of my FREE website?.
1. What exactly is a domain name?

A domain name is simply your website address and your website is your internet real estate or online ‘store’. In order for people to find your website, they need to know your domain name. It is important that your domain name is relevant to your business and easy for your target audience to remember.

Australian domain names end with the extension .com.au. By using a .com.au domain name you are informing the reader that you are an Australian business. The best thing about domain names is that no two are the same. They are recorded in a central database and consequently each record in the database must be unique.

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2. What is a SUBURBAN domain name?

Suburban Domains® offers Australian businesses a range of domain names for internet and local advertising, where each domain name consists of an Australian Suburb and a general service description. They are not specific to any brand or business. Such domain names are termed SUBURBAN domain names and are commonly referred to as generic or geo-generic domain names.

They are made up of keywords or simple, descriptive words such as ‘plumbing’, ‘painting’ or ‘electrical’ which are commonly used by internet users when they are surfing the net in search of a product or service. By incorporating an Australian suburb, these domain names become even more relevant to the internet user and improve search results. Why? Because when they need a tradesman, they want someone local. They are not interested in a tradesman who is located on the other side of town, or interstate, so they will refine their search to include a suburb and a trade/service.

A domain name from Suburban Domains® will operate as a ‘fishing net’ of the internet, effectively capturing large volumes of internet traffic.

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3. What makes your SUBURBAN domain names so powerful?

A Suburban Domains® domain name is keyword rich, targets local customers, can be used in a variety of advertising media, and is especially designed to advertise ONE business.

Suburban Domains® IS NOT another online business directory – we offer only ONE business the opportunity to subscribe to each domain name. As a subscriber, you have two advertising options. You may forward internet traffic from your SUBURBAN domain name to your FREE website which comes with each subscription and promotes only YOUR business, or you may redirect internet traffic to your existing website.

Thanks to exclusive advertising, you may confidently broadcast your chosen domain name(s) on a variety of advertising media (for example, work vehicles, work wear, temporary and permanent signage, customer loyalty gifts such as caps and t-shirts, on business cards, quote and invoice documentation, etc). Your SUBURBAN domain name will be relevant to your local audience and at a glance, tells them WHAT you do, WHERE you do it, and HOW to contact you.

There can never be two of the same domain name on the internet, therefore, securing a relevant SUBURBAN domain name from Suburban Domains® means that none of your competitors can use the same domain name. It is the exclusivity that makes our domain names so special, and their keyword rich quality that makes them so powerful.

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4. Why should I use your advertising service, if I am already advertising on the internet?

The fact that you are paying for internet advertising does not mean that you are receiving maximum returns. How can you if your competitors are listed right beside you on a business directory for example? To achieve maximum returns for your advertising dollar and gain a competitive edge, you need to stand out from the crowd.

Businesses that wish to trade competitively in the 21st century must establish an effective and highly visible internet presence. To stay ahead of the competition, marketing strategies need to evolve and keep up with new innovations. SUBURBAN domain names are the next BIG THING!

Using distinctive, memorable, and meaningful domain names is now recognised as a very important part of any company's internet strategy. The best way to establish a powerful and influential internet presence is to promote your business with a domain name which instantly tells customers WHAT you do, WHERE you do it, and HOW to get in contact with you. A SUBURBAN domain name from Suburban Domains® does exactly that!

A huge benefit of using a Suburban Domains® domain name is that you have the option of using our FREE website which comes with each domain name subscription; or you may opt to redirect ‘captured’ internet enquiries to your existing website. The FREE website can be activated on the internet within minutes of successfully subscribing, so you can immediately benefit from subscribing to our powerful domain name(s).

Take advantage of this limited opportunity right now and secure your future internet presence with a SUBURBAN domain name from Suburban Domains®.

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5. How do your prices compare to a typical directory service?

Firstly, let’s make it very clear that we ARE NOT offering a business directory service. We offer EXCLUSIVE advertising via Australian SUBURBAN domain names. Each and every enquiry received is forwarded to the ONE business that has subscribed to the domain name. Our unique and powerful domain names are the latest marketing solution for Australian businesses.

You get more value for your advertising dollar with Suburban Domains®, when compared to the typical internet business directories where a very slim section of their website is allocated to your business. Not to mention the fact that you are surrounded by your competition and you have no guarantee of receiving the enquiry. Is this really helping your business? Why compete over the same territory when you can lay claim to exclusive advertising via your chosen SUBURBAN domain name today? When you think about it, our service really is the kind of true, local advertising you need! Make, YOUR SUBURB, YOUR DOMAIN® and rub out the competition with Suburban Domains®.

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6. What if my business already has a website or a brand name?

If you have spent time and money building your own website, you will still benefit from subscribing to our SUBURBAN domain name(s). Instead of forwarding internet traffic to the FREE website which comes with each subscription, you have the option to redirect internet traffic that is ‘captured’ by our powerful SUBURBAN domain name(s) to your existing website. Once there, potential customers will have access to all they need to know about YOUR business.

If your business has built up a reputable brand name, we know it didn’t happen overnight, and it would have been, and will continue to be an expensive process. It is very important that your brand name be supported by a strong, internet marketing strategy. Using a relevant domain name from Suburban Domains® which relates to your service will enhance your brand name, not take away from it.

There are many successful companies who have built up a brand name and therefore promote themselves on the internet with a domain name based on their brand name. However, their internet marketing strategy also includes the use of generic domain names to further protect and strengthen their brand name by capturing a larger number of enquirers and redirecting them to their main website. For example, Intertan Australia Limited (aka Dick Smith® / Tandy®) use electronics.com.au, Dulux Holding Pty Ltd® use paint.com.au and Master Plumbers & Mechanical Services Association of Australia (MPMSAA) use plumbing.com.au. The point to note is that their portfolio of relevant domain names are specifically selected based on the principle that they act as a ‘net’ to capture a wider audience.

Our SUBURBAN domain names are powerful as they are based on the same principle. They too are made up of generic keywords with the added relevance of an Australian suburb – they are not specific to any business or brand. As such, any local business, regardless of their business name or brand name will benefit from their use. They are perfect to use on banners, billboards, work vehicles and work wear, in local print media (school newsletters and newspapers), to name a few ideas. They are instantly memorable and will lead many internet enquirers to your website, which will further strengthen your business and brand name.

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7. Can I subscribe to more than one domain name?

Of course you can. There is no limit to the number of SUBURBAN domain names that you can subscribe to – however, there can only ever be ONE subscriber per domain name. The ultimate benefit of multiple subscriptions is that your business will have a stronger internet presence and you receive the internet enquiries, not your competitor(s).

As a valued customer, Suburban Domains® will reward you with immediate discounts when you subscribe to more than one domain name at the same time. You also receive a further saving when you choose to pay the annual subscription upfront.

For more details, click on Our Products.

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8. Should I consider subscribing to domain names that target different suburbs?

When you consider how powerful these SUBURBAN domain names are, you may decide to promote your business in a number of suburbs. It may be the suburb you live in, or a commercial suburb, or one that currently generates most of your revenue and where you have invested years into building up a great reputation.

Using a number of SUBURBAN domain names which target different suburbs is highly beneficial to your business. Each domain name will forward or redirect internet enquiries in accordance with your desired setup. Your internet presence will be strengthened and you will block your competitor(s) from subscribing to the same domain name(s).

If you own a fleet of vehicles and service a large area, you may target the local community by displaying your SUBURBAN domain name on vehicles which work in that suburb and on the uniforms of your staff. Gifting your customers with a t-shirt and cap which displays your SUBURBAN domain name further strengthens and promotes your business.

Suburban Domains® offers a vast selection of SUBURBAN domain names for you to choose from – but once they’re gone, they’re gone! What’s more, your ideal domain name could end up with one of your competitors. So don’t delay, subscribe now and avoid disappointment!

To view the domain names currently available, click here.

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9. Can I reserve a domain name until I am ready to subscribe?

Suburban Domains® will not reserve a domain name. They are made available on a first come, first served basis. When times are good and there is plenty of work, it may not seem necessary to secure a Suburban Domains® domain name. But when you consider that there can only be ONE business subscribing to each domain name, it is important to decide now which domain name(s) are crucial for your business. Why wait till business is slow? Your ideal domain name(s) may not be available – worse still, your competitor(s) will have use of it!

Leaving a domain name in your Shopping Cart does not mean that you have secured it for your business. You must process your payment and receive confirmation from Suburban Domains® that you have successfully subscribed.

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10. Can I purchase a Suburban Domains® domain name?

Our Terms and Conditions discuss the sale of a domain name. In summary, Suburban Domains® will not sell, transfer or convey a domain name to any other person or entity during the subscription term. Suburban Domains® may enter into negotiations to sell a domain name if:

(a) the domain name is NOT under a subscription Agreement, or

(b) the Subscriber chooses to make an offer to purchase a domain name in their account.

For full details click on Terms & Conditions.

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11. Can I pay for my subscription by instalments?

Yes. We understand that cash flow is an important factor for all businesses. So we have made it easy for any business to subscribe with Suburban Domains®.

You have two payment options:

  • Upfront – Pay the annual subscription price upfront and receive a discount. Further discounts apply for multiple subscriptions ordered at the same time.

  • Easy Payment Plan – Pay your annual subscription amount with 12 equal monthly instalments. An initial payment is made at time of placing the order, followed by 11 equal monthly instalments.

For full details refer to Our Products.

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12. Am I locked into a contract?

Suburban Domains®’ subscriptions are for a 12 month period. Towards the end of the term, you will be given the first option to renew for the next 12 months. No one will be able to reserve your domain name, or subscribe to it during your subscription term. You may cancel your subscription at any time, however there are conditions.

For full details refer to our Terms and Conditions.

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13. What can I customise on the FREE website?

We have designed the FREE website to satisfy all your business needs. Customising is quick and easy. You do not require any special computer skills to make changes – there are clear-cut instructions to guide you, and if required, you are welcome to call us for assistance.

All your relevant business details will be automatically transferred to the FREE website. Once activated, you may customise your settings. You may insert your own text and/or photos on many pages except the ‘Tips & Links’ page. This page will be maintained exclusively by Suburban Domains®. It is designed to enhance the website visitor’s experience and will be updated from time to time.

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14. What does it cost to make changes to the FREE website?

Suburban Domains® offers its subscribers FREE and UNLIMITED changes to the customisable areas of their FREE website(s). We make it easy for you to upload your own photos and to change the text, ANY TIME and AS OFTEN as you like. This means that the content of your website can be regularly updated to reflect your growing business by featuring photos of your latest project, for example. If you prefer, we can make the changes on your behalf, but this is a chargeable service.

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15. How do I make changes to the FREE website?

Once you have subscribed with Suburban Domains®, an account will be set up using your chosen email address and password. You may then ‘Log in’ to access your account and edit your website(s) page by page. Our user friendly templates allow you to first save changes to each page, then preview the page, before activating the changes on the internet. If you have subscribed to more than one domain name, you can easily copy your customised pages from one website to another with the click of a button, saving you precious time and eliminating the chance of any errors.

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16. What’s the best way to promote a SUBURBAN domain name?

A SUBURBAN domain name from Suburban Domains® translates into reduced marketing costs since the name itself says it all. It will not only tell your targeted audience what you can do for them, it will also tell them where you can be found! Your domain name will prove very effective when it is advertised at local sporting venues, on billboards, workwear, company vehicles, all print media, school newsletters and notice boards, and on loyalty items gifted to your customers.

Because our domain names are so relevant and meaningful to their targeted audience, they only need to be seen once to be remembered. Keep in mind it’s one thing to be seen, but when all’s said and done, you want to be remembered!

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17. Is there any way of tracking the performance of my FREE website?

Yes. Another very important feature that Suburban Domains® offers is detailed ‘FREE website’ statistics. From within your account, you can view how many hits you have received on a number of pages. For example, you will see how many email enquiries you have received. These and other important statistics can be used to strengthen your marketing campaign and will confirm that you have made a wise decision to subscribe with Suburban Domains®.

Alternatively, if you choose the option to redirect internet traffic from your SUBURBAN domain name to your existing website “redirection” statistics will be shown in your account.

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